Tuesday, November 25, 2008

Salt Is the New Bad Guy

There's an interesting article today in USA Today about salt. The article claims that, since trans fats have begun fading from the nutrition network, "there are early signs that 2009's nutrition 'bad guy' will be salt."

Several food manufacturers are looking to reduce salt to boost sales. The below products are a result.

*Pepperidge Farm will be rolling out lower-sodium versions of the eight breads in its 100% Natural line. Most will be down 33% to 40%. The company replaced regular salt with sea salt, which delivers more salt flavor. These moves are expected to boost bread sales by at least 10% in the next year for Pepperidge Farm. Next on the salt-reducing menu: Pepperidge Farm bagels and rolls.

*Campbell's reduced-sodium soups will ring up $650 million in retail sales this year. Campbell announced sodium reduction in 48 of its soups. Overall, 85 of its 230 varieties now are lower in sodium. But its big three (Chicken Noodle, Tomato, and Cream of Mushroom) are still salt mines. A can of classic Chicken Noodle contains 890 milligrams of sodium.

*Frito-Lay recently launched Pinch of Salt, a low-sodium line with 30% to 50% salt reduction in its Lay's, Tostitos, Ruffles and Fritos chips.

*Orville Redenbacher has introduced SmartPop Lower Sodium Popcorn with 30% less than regular Redenbacher popcorn. The rest of the Redenbacher line will have sodium reduced 15% to 30%.

*Beech-Nut recently rolled out Let's Grow toddler meals with a "no junk" claim. This line has 200 or fewer milligrams of sodium per serving, up to 50% less than other brands.

*There's even less salt in salt. Last year, Morton Salt rolled out Salt Balance, a blend of salt and potassium chloride with 25% less sodium than regular salt.

1 comment:

Arnott said...

My son realy enjoys Beech-Nut's Let's Grow products.....they taste great and are healthy! Moms, give Beech-Nut a shot. (It's usually less expensive than Gerber, too!)