Buettner and his colleagues took what they learned from their journeys to a little town in the Midwest, Albert Lea, Minnesota. Their goal was to help the residents there "live longer, better." Albert Lea, a town of 18,000, has some health issues: about 40% of its residents are overweight, and close to 30% have hypertension. The town was chosen among several others because its residents were most motivated to change.
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The six-month-long strategy to transform the town was broken down into a four-pronged attack:
-Community environment. Creating more bike paths, garden plots, a new farmer's market.
-Social groups. Forming walk, biking clubs.
-Home and work habitats. Revamping school and business cafeterias, grocery stores and restaurants.
-Building the inner self. Motivational seminars.
So far, 20% of residents have signed on. The original goal was 10%.
The whole idea, says Buettner, is based around research that shows about 20% of our longevity is linked to genetics, whereas 80% is environmentally influenced.
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